I love the Target app. It’s great, very organized, and visually pleasing (just like the actual Target stores). My favorite feature is being able to make a shopping list within the app. Not only does it tell you which aisle each item is located, but it also even gives a map of the store and places dots for each item for where they’re located! Having a section for “wallet” is a brilliant idea, because it organizes every payment option in one place and all your coupons and savings. There are a few suggestions I have for the app for a future release, which I think are practical and would make the app a much better experience: -When checking out and doing pick up in store, there’s no option to choose who will be doing the pickup. I have to wait for the email confirming my order, and then manually click the link to the website and change the pick up person from there. It would be nice if you could do that right from the app itself, especially if someone has somebody picking up their orders most of the time. -Live chat with customer service within the app. You can reach customer service via phone, but now with the internet, most companies have also built in a live chat system where you can reach customer service by typing/texting live. Target actually has this if you go to their website, but you cannot do it inside the app. The only thing you can do in the app is give app suggestions, but even that isn’t live and it takes a representative some time to get back to you. Amazon is a great example, they have live chat built right into the app. Sure, Amazon is a huge company and probably has a lot of resources to handle that many customers, but I’m hoping maybe in some future Target can implement it as well. It’s not only concurrent, but it also is useful for people who need help and aren’t at home but still want to contact customer service without having to talk to someone over the phone. Having options is nice. -Target has weekly ads that you can view right within the app. Wouldn’t it be nice if there was an option to be given a notification every week that way you don’t forget? I put a reminder on my phone to check it every week, but I think it would also be convenient if you can just be reminded from the Target app once a week that the new weekly ad is available. -iPad support! I don’t know if this is a priority for Target, but having an iPad version of the app would be cool. Walmart and Amazon are two great examples that have both an iPhone and iPad version of the app. -Apparently you can only see orders you made in your order history if its a pickup order or an order you made online for delivery. I think it would be nice if you can also see orders you made in the store, that way all your Target orders, made in store or placed online, are in one location. -Option to go paperless? I notice that in store they still give paper receipts with every single order. I used to shop at Walmart, and they had e-receipts for all orders made in the store if you made it via Walmart Pay. As Target gives customers an incentive for bringing their own reusable bags instead of using plastic, doesn’t it make sense that they transition to e-receipts? Ideally, you would give the customer the choice to do paper and e-receipt or e-receipt only.